How do they.....

One of my favourite books as a kid was Charlie and the Chocolate Factory. Well, the Caramilk chocolate bar people are making this story come to life. They have hidden 10 keys in Caramilk bars and shipped them out across Canada similar to Willy Wonka in the book.

From the official rules:

Phase 1: At the Ceremony, each of the Prize winners in attendance (the "Finalists") will have the opportunity to select a new key (the "Key"). Note that Winning Keys used to redeem the Prize cannot be used for this portion of the Contest. The order of selection by the Finalists of a Key will be based on a random draw. Each Finalist will then have a chance to try their Key in the Caramilk* "Secret" Vault. The Finalist whose Key opens the Vault will receive a cheque for $125,000 and a sealed copy of the Caramilk* "Secret".

And similar to the book, there's a twist:

Phase 2: Six months after the Ceremony, the Grand Prize winner will have the chance to win an additional $125,000. At a pre-determined time the Grand Prize winner will be required to return the still-sealed copy of the Caramilk* "Secret". Upon inspection of the sealed envelope by the Contest judging authorities to ensure the Caramilk* "Secret" envelope has not been opened, tampered with, damaged, or destroyed, the Grand Prize winner will be awarded $125,000, payable by cheque. Decision of the Contest judging authorities are final and binding in this regard.

So you must keep the Caramilk secret for six months or it costs you $125,000! Cool!

One of Maddie's Father's Day gifts for me was indeed a Caramilk bar - we all gathered around as I unwrapped the bar and attempted to crack it open..... Here was the result:


The bar was good though! Thanks Maddie!