According to a credible source on the web, http://www.barrypopik.com/ , the term comes from a newspaper column in the 20s. Here is an actual pic of the column courtesy barrypopik.com:
So, the answer is "Named for a newspaper column in the 1920s." All we know is, we love NY! (And have about 6 shirts and two pairs of socks to prove it.)
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